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Legendary Locals: A Kid at Heart Makes Sure That Kids and Culture Mix
by: Debbie L. Sklar
Taylor has worked in the Segerstrom offices for 4 years.
Taylor has worked in the Segerstrom offices for 4 years.

Cassady Taylor of Ladera Ranch has worked in the Segerstrom offices for years and now heads up the Festival of Children Foundation as its executive director of marketing and public relations.

The Festival of Children Foundation was created in 2002 by Sandy Segerstrom Daniels to foster collaboration and raise awareness of a handful of children’s charities in Orange County. Since then, Festival of Children Foundation has grown nationally and serves more than 400 children’s charities by providing them with capacity building programs and resources, increased awareness in the community and direct financial support.

“I had already been working at the Segerstrom offices for several years when Sandy Segerstrom Daniels created Festival of Children Foundation. Shortly after my first child was born in 2005, Sandy asked me to transition in as the Foundation’s Director of Marketing. The timing just felt right,” says the 32-year old.

Taylor explains that the Festival of Children Foundation’s service to the community is two-fold. First, it works to ensure the needs of the charities are met so they can continue to provide their vital programs and services. Second, it provides the community opportunities to get involved where their time and resources will make the greatest impact. He is also a huge supporter of volunteering.

“Volunteering is important for a lot of reasons, but I think there’s something exceptionally remarkable about volunteering that allows individuals to maintain a healthy perspective and set of priorities. And in my experience, volunteers are usually the ones that make the best advocates for an organization,” he says.

“Getting involved in charity work is something that comes naturally to some, but it never came naturally to me. Working with the Festival of Children Foundation has made me much more porous in seeing the need that’s around us every day and I’m very thankful for that.”

He adds that the best part of his job, of course, is helping charities help kids. On the flip side, the most challenging is accepting the fact that the needs of children served by charities are greater than the resources available to address them.

Married to Rebecca, have a 4-year-old son, Dylan, and a 2-year-old, daughter Lauren. A graduate of Cal State Fullerton with a Bachelor’s Degree in business and marketing, Taylor likes to surf, snowboard and play guitar in his spare time.

For those who might want to get involved in the Festival of Children, please visit

Debbie L. Sklar is a 20+year journalism veteran residing in Southern California, where she is a writer, columnist and editor for many local, regional and national publications. Sklar may be reached via e-mail at

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